The following are some of the professional projects done during my tenure at Human Factors International, Mumbai, India. They are protected by a Non-disclosure agreement which prevents me from sharing detailed screen design. All rights of the work belongs to Human Factors International and the client organization.

Two screens indicative of the level of details. The processing of designing even the forms led us to question the fundamental function of certain instruments and procedures that in turn led to several meaningful changes.

Enterprise UX - 
Omni-channel application for bank staff 


A mandate to focus on customer experience led to a large scale revamp of staff facing applications in South Africa's leading bank.
I was part of an embedded design team within the business process team at the bank. The project team I worked with included developers, business integrators, change management, functional integrators, testers and business analysts.


I worked on two phases in multiple business function as and built an interactive prototype of the entire end to end application. This helped facilitate discussions and resolve issues among the various stakeholders. Working on the massive production quality prototype led me to create a re-usable asset library. I worked with another project team to design the structure and key screens for an information repository used by staff across the bank and helped with the on-boarding process for new members of the UX team.


For me, the biggest part of the year long project was communicating the value of design to the various people in the bank and getting management 'buy in'. The design part of it was actually a manifestation of conflict resolution, defining scope and making inconsistent patterns of interactions visible so that it could be addressed by the team as a whole. 

The validation for the design effort was in the form of formal awards and acknowledgements from the client.

Applications for telecom staff and partners


A telecommunications company based in the Philippines required several user interfaces of applications restructured. Since the client and I were not co-located, I chose to first conduct an expert review of the current applications in order to understand and communicate the needs. On the basis of this, the information architecture was restructured, page types determined, key screens designed  and interactive scenario-based prototypes created. 


Another part of my work involved conceptualizing a profiling and reporting tool based on market segmentation and big data. This tool opens up a broad range of possibilities for the client and the services they offer in the realm of contextual intelligence.


Key screens and page types

A comparision mapping of the 'As is' and the 'To be' information architectures

An indicative screen of the prototype

Usability testing


In my role as a senior usability specialist, I moderated usability tests for two different clients. One was a summative usability test we tested a functional prototype with several highly specialized user groups within a technical domain.


The second was a formative and comparative usability test of two live applications. This was a bit complicated to manage since it was a remote usability test with participants located across time zones across the globe. We had access to one of the live systems and only the participants had access to the other so we had to manage the switching over the screenshare. To ensure everything went smoothly, we had to create a system for invites, reminders, access to WebEx and conference call services and back up phones that worked like clockwork.

Expert review


We conducted an expert review for one of the largest e-commerce marketplaces in India. The expert review had several different components.

1. Stakeholder envisioning where we interviewed the senior management to understand their goals and vision.

2. Heuristic based UX scorecard, personas based on behavior, motivation and shopping expectations and category specific scenarios.  

3. In the review we deep dived into the task analysis and referenced heuristics, best practices and external research to highlight usability issues.

4. The review included problems with navigation, content, presentation and interaction as well as the impact on trust, emotion and persuasion.

5. Providing recommendations that ranged from quick fixes of low hanging fruit to strategic changes was an important part of the deliverable.


This expert review led to a significant revamp of the site and long term engagement with the client. The revamp led to a 10% increase in conversion after the first month.

© 2020 by Shruti Aditya Chowdhury