Duration: Ongoing since Jan 2016
Teams: Several

Role: Communicating the value of design to business students and their clients, facilitating design methods for research and ideation

Service design and business modelling -
Work in progress


Finding opportunities for niche audiences and designing product service systems in partnership with business students.

The Designing and Leading a Business course is an interdisciplinary course offered by the Tepper School of Business. Design students like myself work with MBA students' to develop their capstone projects. I'm working on three projects - 1. Evaluating a software product for a logistics company

2. Designing a mobile product for truck drivers

3. Creating a service proposition in the area of ophthalmology


We are working in cross functional teams across the design process from Exploratory through Evaluative Design.


It's an opportunity for me to advocate design thinking, design research methods and service design tools and learn a business approach to problem solving in order to arrive at holistic user centric business propositions.

© 2019 by Shruti Aditya Chowdhury