Khel Mail

Khel Mail (‘Khel’ meaning playing and ‘mail’ as in messages) is for children and their parents who need to leave the house for work. Playing and learning with their parents, children begin to understand the world. Khel Mail brings back the use of visual metaphors to create fun poetry on mobile phones. Through the use of icon based messaging, Khel Mail increases language proficiency.

This project was developed as part of a competition organized by Nokia Research Labs. Our three member team was among the 9 finalists out of 50 that participated across the country.

2010, Semeseter long project with Ragini L and Rohit B

My role was research, ideation, conceptualization, interaction flow, prototyping, screen design and  testing 


Design a mobile solution to encourage mobile phone users to use and become (more) literate in the local language through casual learning.


Through user interviews of middle class Muslim women in Bangalore, we mapped their behaviors and motivations. We explored the forms and value of Urdu in contemporary India, especially in an environment where it is a language of the minority.This gave us the opportunity to make technology democratizing.


We created personas and derived opportunity spaces for design intervention.


We derived directions and storyboards for 4 concepts - , evaluated them and creating detailed scenarios, task flows and key screens for 3 concepts. These concepts were supported by market and ecosystem research, technical feasibility and revenue model considerations.


We then created task flows and interactive wireframes for each scenario with detailed design rationales for each screen. This process helped us reach understand which was the most compelling service.


User testing the final concept with paper prototypes was quite unconventional. Since the user groups were children and their parents, we had to formulate a game around the user testing. After establishing that the children were comfortable using mobile phones, we asked them to play the game with their parent using stickers, pens and the paper prototype.


© 2020 by Shruti Aditya Chowdhury