I have over 12 years industry and academic experience as a design researcher and user experience designer. I believe that design is both an inclusive language and the process of facilitating complex conversations among people. I conduct research for design, through participatory design and applied ethnography methods. My work spans exploratory, generative, and evaluative research for Fortune 500 companies across the world. I have led and managed global research teams to craft insights and design principles that inform design and strategy.


Research planning and execution

Design ethnography – observations, interviews and focus group

Expert user experience review and Task analysis

Journey mapping, Service blueprinting, Ecosystem mapping

Persona, Insights, Design principles, and Design recommendations development

Concept, User experience, and Usability assessment

User stories and Requirements development


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shrutichow@gmail.com |  412-726-2017


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© 2020 by Shruti Aditya Chowdhury