I have over 12 years industry and academic experience as a design researcher and user experience designer. I believe that design is both an inclusive language and the process of facilitating complex conversations among people. I conduct research for design, through participatory design and applied ethnography methods. My work spans exploratory, generative, and evaluative research for Fortune 500 companies across the world. I have led and managed global research teams to craft insights and design principles that inform design and strategy.
Research planning and execution
Design ethnography – observations, interviews and focus group
Expert user experience review and Task analysis
Journey mapping, Service blueprinting, Ecosystem mapping
Persona, Insights, Design principles, and Design recommendations development
Concept, User experience, and Usability assessment
User stories and Requirements development